Don't bring the city home.
No-rinse paw cleaning in seconds at the door, before it's on your couch.
THE SYSTEM — The Full Ritual
THE SYSTEM — The Full Ritual
5.0 / 5.0
(2) 2 total reviews
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Try it for 30 days. If it's not your dog's new routine, we'll refund every penny — even opened.
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Pump. Scrub. Wipe. Reward.
Cleaning a city dog's paws after a walk is a four-step ritual. THE SYSTEM gives you everything for it — the cleanser, the towel, and the treats — in one box.
GRIME removes what the sidewalk left behind. THE BRIBE pays your dog for sitting still through the process. The microfiber towel finishes the job and shows you exactly what came home.
Used together, the whole thing takes a minute. Used together, your dog learns the ritual. Used together, your floor stays floor-colored.
What's in the box:
- 150ml GRIME no-rinse foaming paw cleanser, with a removable soft-touch silicone brush head. Brush head detaches for full washing.
- Premium microfiber towel, sized for a full four-paw wipe-down. Stark white. Designed to show you exactly what you stopped at the door.
- 4 oz THE BRIBE — freeze-dried beef liver treats. USDA-inspected. Single ingredient. No chicken, no grain, no filler. Made for this exact moment.
The 4-paw payoff: 1 clean paw = 1 piece of THE BRIBE. By the time you've finished all four, your dog has done the math.
Designed in New York City. Made for the dogs who navigate it, and the people who love them enough to do this every day.
How the ritual works
How the ritual works
The 4-paw payoff.
- Walk the dog. The city does what the city does.
- At the door, pump GRIME onto the silicone brush. Lift paw 1. Massage clean.
- Wipe with the microfiber towel. White towel shows you what came home.
- Reward with 1 piece of THE BRIBE.
- Repeat for paws 2, 3, 4.
Done in roughly a few minutes, no water, no rinsing. Your floor stays floor-colored. Your dog learns that cleaning = treat.
For dogs new to paw handling: start by rewarding for offering a paw, even before cleaning. Build the ritual gradually. Most dogs adapt within 1-2 weeks.
Can I buy these individually?
Can I buy these individually?
Yes. GRIME and THE BRIBE are each available separately. THE SYSTEM exists for customers who want the full ritual without paying for shipping.
Is the towel reusable?
Is the towel reusable?
Yes. Hand wash or machine wash on gentle cycle. Air dry. The microfiber holds up to weekly washing for many months.
What if my dog only needs paw cleaner, not treats?
What if my dog only needs paw cleaner, not treats?
Buy GRIME individually. THE SYSTEM is built for the full ritual — if you have your own training reward, GRIME alone works fine.

I love this product! My dog has pretty sensitive paws but the bristles on this product are soft! It also removes a lot of dirt after walks.
The treats are a huge plus especially since their single ingredient. It’s perfect for any pets with a sensitive stomach! My dog is always wanting more!
Ellie's paws get really dirty when we go outside, especially on wet-ish grass. Using the foam was much easier than wiping and we didn't need to use a lot of it to get them squeaky clean! She actually enjoys the little paw massage too! Best of all, she can just walk away after, no rinsing required.